What Is Personal Styling?
Working With A Personal Stylist
Hello, I’m Lisa a personal stylist and with a background as a professional fashion designer for well known brands.
Most people have a good idea of what a fashion designer does, but the role of a personal stylist is still widely misunderstood. I’m regularly asked what a stylist actually does, who styling services are for, and whether they’re really “worth it.” That’s why I felt this topic deserved its own blog post.
A personal Stylist’s role
My role as a personal stylist is to work with individual clients to define and develop their personal style. Curating wardrobes that compliment their colouring and body-shape, are aligned to their personal taste and can be outfitted into several looks. Creating looks that work for the client’s lifestyle no matter what the occasion.
This is achieved through a range of on and offline services around.
Wardrobe Editing: I will assess a client's current wardrobe, and help them identify what items they should keep, items that need altering, outfit build and advise what items they need to complete their wardrobe.
Personal shopping: A personal stylist will work with clients to identify their personal style, requirements and then select clothing and accessories that fit their style, body type, and budget.
Overall, a personal stylist's role is to help clients look and feel their best, and to provide guidance and support in all aspects of their personal style. By providing ongoing style advice and guidance and helping clients develop their personal style over time.
An unbiased Opinion
Before contacting me, many clients will ask friends, relatives or spouses for their opinions. Only to feel that are being told a version or half-truth. Generally, those closest to you won’t want to hurt your feelings or may give an opinion based on how they feel – an unbiased opinion can be hard to come by.
A professional stylist like me will be able to give you an unbiased (but always kind) opinion as I always have the clients’ best interests at heart. A happy stylish client equals a happy stylist!
It’s also worth adding I am totally independent and don’t receive commission from brands and stores. So, any items I suggest are purely because I feel they will suit the client.
What to look for when choosing a stylist
The personal styling industry is unregulated, meaning anybody can set themselves up as a stylist. Fully qualified, can mean a degree in fashion like myself plus years of experience, or completing a 5 day styling course. Very few people can learn a job in a week, but everybody needs to start somewhere and if this is the case, the stylists price should reflect their level.
My advice is to choose a stylist who ticks at least 3 points on the below list:
Fashion related degree/diploma.
Fashion industry experience.
Retail clothing experience.
Editorial/celebrity styling experience.
A profile on Linkedin detailing a work history.
Offers a complimentary consultation.
Who uses a personal Stylist
One of the biggest misconceptions about personal styling is that it’s reserved only for celebrities. In reality, stylists work with a wide range of people, from high-profile public figures to ambitious professional women who want their wardrobe to work as hard as they do. Personal styling isn’t just about looking good - it’s about saving time, building confidence, and presenting yourself in a way that aligns with your goals and lifestyle.
Below are just some of the reasons people choose to work with a stylist:
A seasonal update.
Landing a promotion.
Keynote speaking.
C-suite directors and business owners wanting to elevate their look.
New mums and dads needing a style lift - dads can also get stuck in a rut.
Turning 30, 40, 50, 60 etc.
Dating.
Socialising.
Event dressing.
Social media/website styling.
Vacationing.
The list is endless.
the benefits of hiring a Personal Stylist
As a personal stylist I help clients save time by taking care of the time-consuming process of shopping for clothing and accessories. I do the research and the leg work for you.
A personal stylist can help you discover new styles that you may not have considered before.
When you look good, you feel good. Personal stylists can help you boost your confidence by creating outfits that make you feel comfortable and confident in your own skin.
While hiring a personal stylist may seem like a luxury, it can actually be cost-effective in the long run. By helping you make smart purchases and avoid costly fashion mistakes, I can save you money over time.
A personal stylist provides a personalized service that is tailored to your individual needs. They can work with you one-on-one to create a style that is unique to you and show you how to dress for your body type, lifestyle, and career.
Overall, hiring a personal stylist can be a great investment in yourself and your personal style. Whether you need help with a specific event or want to revamp your entire wardrobe, personal stylists can provide the guidance and expertise you need to look and feel your best.
If you would like to find out more about personal styling, please do get in touch using the button below.
Lisa
About Lisa
I’m an established professional Personal Stylist and Fashion Designer, helping people to develop their style, through a series of personalised colour, styling, sourcing, and shopping services. I’ve worked in fashion industry for 2 decades and have a wealth of knowledge acquired from designing for brands such as Zara to luxury label Sportmax. To styling clients in a range of industries from media, tech, law, finance, to business owners. Ensuring they look and feel their very best whatever the occasion.
