What Is Personal Styling?

Personal Styling Explained

Always Stylish Blog Personal Stylist


Hello, to introduce myself as Lisa a personal stylist and fashion designer based in London - I also work in the surrounding counties. I have been working in the fashion industry as both a fashion designer for brands and a stylist for the past 2 decades.

Whilst the term fashion designer is fairly self-explanatory, personal stylist seems to invoke more of a need for an explanation. Indeed when scrolling through the search terms on my website: www.alwaysstylish.co.uk every so often the phrase ‘What is a Personal Stylist?’ or ‘Who uses a Personal Stylist?’ would appear. Which led me to write this blog post explaining more about the role of a personal stylist, who uses them, the benefits of using one and how you should go about choosing a stylist.

What is a Personal Stylist?

Fashion Stylists work with models, wardrobe stylists more commonly work in tv or theatre. Personal stylists work with individuals helping their clients put together outfits and make fashion choices. Personal stylists are also known as image consultants, personal shoppers, style consultants, fashion advisors, with all titles essentially performing the role of a stylist for individuals.

Ideally personal styling starts with the stylist going through the client’s wardrobe ascertaining what they have, what fits, what can be given away and what needs to be bought to create a fully functioning wardrobe. From then its onto personal shopping to buy everything that’s needed to complete the wardrobe. With most clients seeing me another couple of times the year for either tops ups or if they have a special event to go to.

The main part of my job is to listen and understand a client’s requirement and to ensure I deliver a premium service with a style that works for that individual. We are all unique and our style need to represent that. The aim is for the client to come away with their confidence boosted, looking great and feeling good about themselves

Who uses a personal Stylist?

The main common assumption is that women from their 40’s upwards, make up the majority of my clientele. When in actual fact the reality could not be further from this. My clients on the whole are 50 % women and 50% men, of all ages and budgets.

In fact, there are many types of people who require and benefit from using the services of a stylist and personal shopper. Here are just a few reasons:

  • Guests attending weddings or red-carpet events

  • Interns or graduates starting their first jobs 

  • Promotion

  • Guys needing a bespoke suit, but having no idea where to start

  • Bridal Styling & Custom-Made dresses

  • People buying gift vouchers for partners/sons/daughters

  • Women on maternity leave returning to work

  • C-Level directors

  • If you’re stuck in a style rut

  • If you want to expand your style to stand out from the crowd

  • Clients with time constraints 

  • A life changing experience

  • Transitioning from one gender to another

  • Companies updating their image 

What are the benefits of using a Personal Stylist?

A stylist can save you time and money. How many times do you buy something on impulse, in a hurry and probably in the wrong size? I will focus on buying the right pieces for you and style you in items which will integrate seamlessly into your existing wardrobe.

l also:  

  • Show you how to outfit build, complete with accessories

  • Advise you on where to spend and where to save money.

  • Show you which trends work for you and how to wear them.

  • Help you develop a clear idea of what styles and labels suit you best

  • As an experienced designer I navigate the world of bespoke clothing for you

How to do I choose a Personal Stylist?

The personal styling industry is largely unregulated and anybody can set themselves up as a stylist. When booking a specialist such as a plumber, heating engineer or doctor you would expect them to have the relevant qualifications and experience. That is exactly what you should look for in a stylist.

Do they have a fashion related degree – I have a Ba (Hons) Fashion Design – a diploma from a reputable institute such as the London College Of Fashion, solid retail experience or have worked in the media and with people in the public eye? As well as looking at social media sites such as Facebook and Instagram, be sure to check LinkedIn, so you can see evidence of a credible work history. 

If you can’t get a feel for the stylist from their website, phone for an informal chat or if possible arrange to meet for a quick consultation. This is something I always offer and am available to meet potential clients in the H Club, Covent Garden in central London. Hiring the right personal stylist is a great investment, that will pay you back time and time again.

Always Stylish

All of my services are available either in person or remotely – so wherever you live, we can still work together. Personal shopping takes place in London, the wardrobe edit at your home and is available in London, Hertfordshire, Surrey, Essex, Buckinghamshire, Essex and Kent. 

If you would like to find out more, please do get in touch. 

Thank you for reading!